It’s been over thirty years since Oscar De La Rosa and his band “La Mafia” stepped on a stage for the first time. In that time the Oscar has broken attendance records at the world’s largest rodeo, paved the way for Tejano singers like “Selena”, and toured Mexico and Latin America. He has recorded more than 37 albums and multiple Greatest Hits releases.
La Mafia was created by childhood friends Oscar De La Rosa and Armando Lichtenberger Jr., who meet when they were teens each with their own band. Armando was the producer/keyboardist/accordionist and Oscar was the vocalist. It was not long after that meeting they created what would later become one of the most successful Latin bands ever, La Mafia.
La Mafia released its first self-titled studio album “La Mafia” on August 12, 1980, released by Diana Records out of Baytown Texas, and produced by Tony Rodriguez The second album, ‘Only in Texas’ released in 1981. 1982 things would change their lives forever.
‘The Magnificent 7,’ their third album released and instantly climbed the charts. ‘Oh Girl’ would win Oscar and his band La Mafia their first Tejano Music Award for Song of the Year. Oscar and La Mafia signed a deal with CBS / Sony Records.
As the 80s faded away and ushered in the ’90s and multiple Tejano Music Awards, Oscar became the first Tejano artist to sell over one million albums with “Estás Tocando Fuego” in 1992. Good Morning America (ABC Network New York) welcomed La Mafia to New York on national television in 1995
The National Recording Academy honored Oscar with his first Grammy® nomination for Best Latin Pop Performance for “Vida”. Marc Anthony would later cover “Vida” for his album “Iconos” that translates to “Icons.”
Oscar again won Grammys® in 1996 for Best Mexican American Tejano Music Performance for “Un Millon de Rosas” and again in 1997 for “En Tus Manos”. He has received over five nominations from the Grammys®.
The world’s largest rodeo in Houston, The Houston Livestock Show and Rodeo has honored Oscar and La Mafia with two All-Time World Attendance Day Records for their performances. In 2004 and 2005, Oscar and the band were part of the United States USO tours performing at several military bases in Germany and The Balkans.
The Latin Recording Academy (Latin Grammy’s®) nominated La Mafia in 2005 for Major Album Group “Para El Pueblo” which won. La Mafia won it’s second Latin Grammy® in 2006 for Major Album “Nuevamente”. 2009 The Latin Recording Academy nominated La Mafia for Album of the Year “Eternamente Romanticos”
Oscar De La Rosa’s music has influenced artists throughout Latin American. The bands biggest hits have been covered by superstars such as Marc Anthony, Elvis Crespo and Victor Manuelle amongst a few.